Year
2026
Client
Dwight Miller Residential Design
Website
www.dwightmillerdesign.com
When approached for a rebrand to Dwight Miller Residential Design, I knew I was in for a tough but rewarding experience to refresh an aging brand system and mark. Moving from an elaborate, almost hand-drawn logo banner to a much simpler and recognizable mark is quite a challenge, but Dwight was ready to embrace the change. He wanted a logo that matched the craftsmanship he puts into every design, something that said "I'm a professional, let's get to work."
Website Mock & Branding
Because the rebrand encompassed both the logo and branding, new fonts were chosen to represent the professionalism of the brand. I chose a beautiful san-serif font called ZT Nature as the cleanliness and clean lines reminded me heavily of the renders. These paired well with the solid line brandmark. Moving towards the website, the color palette was introduced alongside the new font choice.
Logo Variations
Dwight wanted 2 sets of brandmarks, followed with 3 text combinations. For the brandmarks, a clean, straight edge version of the home outline, followed by a "shadow line" version. As creating mocks and renders for customers is something Dwight specializes in, he wanted a logo that showcased this feature that is common in architecture. This mark became a secondary mark to use on sites or print material.
For the text, having your certifications is common in many blue collar fields, so a simple text version with a secondary, extensive wordmark that showcased what certifications Dwight holds was a requirement.
Rough/Early Sketches
When I was first approached for the rebrand, some base files were provided, such as house renders, a color palette, and generalized moodboard. I went directly to sketching out some ideas bouncing around my head. My sketches are always very quick, rough, and ugly, but they get the ideas out of my head and onto paper to start developing towards a final product. Some of the rejected designs are shown here.