Year
2024
Client
Wandering West Drink Company
Website
n/a
After a couple trips to Portland, Oregon, my wife and I fell in love with crafted energy drinks and dirty sodas. Coming from Pennsylvania, this wasn't really a thing out East. We decided that if the opportunity ever came up, we'd start our own cart. Thus, Wandering West Drink Company was born. This logo was primarily practice with patch-based logos, but became much bigger than a simple case study. Although the company never fully launched, it was a great learning opportunity for me and allowed me to bring Wandering West as an idea in our heads to a physical, fully branded company.
Cup-Directed Design
As Wandering West is mainly a drink company, you need to have a great decal on your cup. The logo was created with this first and foremost in the priority list. The simple shape, along with the bright color combinations bring the customer's attention to the sticker. Since the shape is simple, it's easy and cheap to print on a roll for easy application.
Additional Merchandise
As a way to raise money to start the drink company, my wife and I decided to create merchandise using the Wandering West brand. This hat was one of the first items I created, and is geared less towards a specific drink company and more to the idea it embodied. The Wander hat calls back to southern California and surf vibes.
Additional Merchandise - Cont.
We created some base shirt mockups to showcase what the logo looks printed on the left chest, as well as a large print on the back. This would be considered a "uniform" to those working at the company, but mainly showcase how the brandmark works well at smaller scales, even though it has small elements that normally cause problems at this size.
Shirt Design Experimentation
I quickly became obsessed with creating shirt designs under the guise of Wandering West, slowly transforming the drink company into a drink company that happens to do apparel. Theoretically, this would be a great way to increase revenue and raise funds for the business. In this design, I move towards the grunge look, calling back to the nature of the Pacific Northwest.